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This guide will help students with research on business topics.

Business Librarian

Elizabeth Price's picture
Elizabeth Price
Contact:
Rose Library 2306
price2el@jmu.edu
(540) 568-4084

New business books & e-books

Business Plans Handbook

Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses.

Business and the Roberts Court

In recent years, the Supreme Court appears to have taken a greater interest in "business" issues. Does this reflect a change in the Court's orientation, or is it the natural outcome of the appellate process?

Global Business Analytics Models

This guide helps global managers use modern analytics to gain reliable, actionable, and timely business intelligence-and use it to manage risk, build winning strategies, and solve urgent problems.

Green Business A to Z

Key business principles, approaches, strategies, and tools to reduce environmental impacts and contribute to sustainability.

Boss Lady: How three women entrepreneurs built successful big businesses in the mid-twentieth century

Too often, depictions of women's rise in corporate America leave out the first generation of breakthrough women entrepreneurs. This book restores the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards.

The Rise of Urban Entrepreneurship

This book examines the emergence of entrepreneurship and innovation as a primarily urban phenomenon, explains why urban environments are rapidly attracting global innovators across three distinct forms of "urbanpreneurship," and lights the path forward for entrepreneurs, innovators, and city governments.

Funded: The entrepreneur's guide to raising your first round

Packed full of exercises, checklists, and templates, this book guides you through the process from start to finish. It's ideal for entrepreneurs raising later rounds of capital, as well as those starting out.

Accountability in Human Resource Management

From selection and assessment, to training and development, and reward management, all HR functions have an impact on an organization. This practical text presents a results-based approach to HR accountability.

Sustainable Operations and Supply Chain Management

Provides a step by step guide for managerial decisions made along the product life-cycle, following a path made up of the following steps: product design, sourcing, manufacturing, packaging and physical distribution, reverses logistics and recovery.

Wiley GAAP 2017 - Interpretation and Application of Generally Accepted Accounting Principles

Provides interpretive guidance, analytical explanations, graphic tools, and more than 300 real-world, examples and illustrations.

Exposing fraud: Skills, process and practicalities

Anti-fraud expert Ian Ross provides both ideas and practical guidelines for applying sound techniques for fraud investigation and detection and related project management.

The Art of Digital Marketing

Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards.

Experiential Marketing

As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

The Upstarts: How Uber, Airbnb, and the killer companies of the new Silicon Valley are changing the world

Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel.

The Aisles Have Eyes

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you.

Global Tax Fairness

This book addresses sixteen different reform proposals that are urgently needed to correct the fault lines in the international tax system as it exists today.

Business Intelligence Strategy and Big Data Analytics

Written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability.

Scandalous Economics: Gender and the politics of financial crises

Builds upon the Occupy movement and other critical analysis of the Great Financial Crisis (GFC) to comprehensively examine gendered material, ideational and representational dimensions that have served to make the crisis and its effects, "the new normal" in Europe and America as well as Latin America and Asia.

Naked Money

What makes a $20 bill actually worth twenty dollars? In the third volume of his best-selling Naked series, Charles Wheelan uses this seemingly simple question to open the door to the surprisingly colorful world of money and banking.

Empire of the Fund

Empire of the Fund is an expose and examination of the way we save now. With the rise of the 401(k) and demise of the pension, the United States has embarked upon the richest and riskiest experiment in our financial history.

Future: Economic peril or prosperity?

What will the economy look like in fifty years? How will our lives as consumers and workers be transformed by the coming innovations in technology, the marketplace, and the workplace? How will changes in demographics and dependency affect our political system? This book poses these and related questions to a diverse group of economists whose predictions will inspire thoughtful consideration and debate.

Global Strategy: Competing in the Connected Economy

The book explores new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment.

The Engine of Enterprise

Traces the story of credit from colonial times to the present, highlighting its productive role in building national prosperity.

The Next Wave

You may be familiar with the success stories of Spanx, GoldieBlox, and other women-owned businesses that have taken their markets by storm. But, today, only two percent of women-owned firms generate more than $1 million annually. The Next Wave is here to help women drive up that number.

The Rise of Corporate Religious Liberty

Drawing on a broad range perspectives, this book examines the idea of "freedom of the church," the rights of for-profit corporations, and the implications of the Supreme Court's landmark decision in Burwell v. Hobby Lobby for debates on anti-discrimination law, same-sex marriage, health care, and religious freedom.

The Case for the Corporate Death Penalty

A critical examination of the wrongdoing underlying the 2008 financial crisis.

The practical guide to corporate social responsibility: Do the right thing

Helps readers improve their organization's environmental management, sustainability, health and safety and trading ethics with straightforward guidance and tips

Lean Computing for the Cloud

Applies lean manufacturing principles across the cloud service delivery chain to enable application and infrastructure service providers to sustainably achieve the shortest lead time, best quality, and value.

Networking for Big Data

This book is divided into four sections: introduction to Big Data, networking theory and design for Big Data, networking security for Big Data, and platforms and systems for Big Data applications.

Introduction to R for Business Intelligence

Use this easy-to-follow guide to leverage the power of R analytics and make your business data more insightful.

Frequently used business resources 

Research Guides for specific business majors