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SCOM 460: Public Relations Management: SCOM 460: Public Relations Management

Resources for Background Report

This guide compiles some suggested resources for your Background Report assignment

Organization/Company Background

Industry/Market Analysis

Communications Audit/Public Environment

Analysis of Competition

Key Publics (Demographic Info)

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Questions?

Email Hillary Ostermiller, your Comm Studies Librarian, at ostermhe@jmu.edu

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