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JMU Libraries Brand Identity Guide

What is the JMU Libraries Brand Guide?

This guide is a resource for all employees of JMU Libraries and University Communications & Marketing. The information included here will help you publicly represent the Libraries with its official marks and standards.

We are sharing this draft, incomplete version of the guide because we wanted to share this information as quickly as we could. More information and resources will be added soon. And we want your feedback to help make this guide better!

This guide is heavily based on the JMU Brand Guide. The information in it derives from work completed by the Libraries' Branding Task Force, Positioning Statement Task Force, Dean's Council, and the Communications & Outreach department (formerly Outreach & Partnerships department). This guide also drew on some ideas from these libraries' guides:

Any suggestions for or questions about this guide should be directed to Emily Blake (

This work is licensed under a Creative Commons Attribution 4.0 International License.

This guide was last updated on July 8, 2021.