In the dynamic, fast-paced environment of web publication, maintaining a visible link between authors and their scholarly productions is crucial. Such linkages sustain intellectual property rights and help researchers to network. Natural language names ("Jane Doe") pose problems like ambiguity (which Jane Doe?) and thwart machine processing of web content. Using a unique, publicly accessible identifier in your publications and grant applications is a smart move. JMU Libraries recommends that all faculty, staff and students who publish anywhere create an ORCID and add it to their publications. ORCID (Open Researcher and Contributor ID) is a stable identifier and researcher profiling entry that you can create in 30 seconds. You can make your ORCID profile robust by adding links to other identifiers of yours, webpages, educational history, grants and publications. ORCIDs are free of charge to individual researchers.
There are a growing number of profiling platforms available to researchers. Some are free to all like ORCIDs, others are behind subscription paywalls or by invitation only. Your scholarly discipline may have preferred profiling platforms that will work to your professional advantage by joining. Some of these include
It pays to advertise, but: the only information in any of these researcher profiles and authority records should be data about yourself that you want made publicly, and permanently, visible on the internet.
There are multiple avenues available to promote your scholarship. In addition to the resources previously listed, such as Academia.edu, SelectedWorks, and ResearchGate, JMU showcases accomplishments through Madison Scholar.