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MKTG 465: CRM Technology for Sales Professionals

This guide will help students with researching their target firm

Documenting and citing sources

Meticulously document information that you find useful. Pasting a bunch of links into a document and making sense of them later will be counterproductive. Use a spreadsheet to track relevant sources and why you found them helpful. 

Copy this spreadsheet into your Google Drive to track what information comes from each source you find.

Two other tips: 

  • Use persistent or permalinks. Copying the URL from the browser won't always reopen the search results.

  • Adopt a group file-naming convention to make your documents easier to search

Using Chicago style for citations