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MKTG 388 - Retailing (Parker)
This guide suggests resources for developing a retailing plan.
In 2017, the City of Harrisonburg partnered with Harrisonburg Downtown Renaissance, Rockingham County, JMU and the Shenandoah Valley Small Business Development Center to undertake a regional retail market analysis.
Advertising best practices, evidence, and insights from the world's leading brands; also contains leading journals Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research.