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MKTG 388 - Retailing (Parker)

This guide suggests resources for developing a retailing plan.

Retailing trade journals & industry organizations

Retailing trade journal subscriptions available through Business Source Complete

Trade journals specific to your planned businesses (TBD - Spring 2020)

Retail industry associations (some free materials)

Industry associations specific to your planned businesses (TBD - Spring 2020)

Overall retail plan

Marketing mix

Organization details

Financial plan