Research Guides: Advertising: Demographics & Statistics

Statistics & Datasets

Pew Research Center
A nonpartisan American "fact tank" that provides information on social issues, public opinion, and demographic trends.

Statista This link opens in a new window
A data aggregation and research platform covering worldwide markets, industries, and societal topics. Data is compiled from private and public sources aggregated from North American, Europe, and Asia.
Social Explorer This link opens in a new window
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A demographic research tool that includes over 220 years of data and enables the creation of customizable, interactive maps.
ICPSR (Inter-University Consortium for Political and Social Research) This link opens in a new window
Archive of social science data for research and instruction, available for download and re-use.
Note: users must create an account in order to download data

Explore Census Data
As of July 2019, this is the new platform for accessing US Census Data.

US Census Bureau This link opens in a new window
Open resources for data about the nation's people and economy.
Statistical Abstracts of the US (2013-present) This link opens in a new window
A summary of statistics on the social, political, and economic organization of the US.
Data.gov This link opens in a new window
Datasets on nearly every aspect of society, from climate to finance to agriculture.

American Time Use Survey (BLS.GOV)
Recent data on how Americans spend their time, tracking activities such as paid work, childcare, and socializing.