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MKTG 380 - Principles of Marketing - Naletelich

How to Use This Guide

This guide suggests resources that will be useful in developing a marketing plan for students in Dr. Naletelich's MKTG 380 courses.

Begin by reviewing the Understanding Your Industry page. Then use the menu to explore other pages and find relevant library databases and other credible sites that can inform your research strategy for different aspects of the marketing plan.

Feeling overwhelmed? Book a consultation with one of our Peer Research Advisers! They're senior business majors who can help you take advantage of JMU Libraries' business information, making your plan that much better!

Connecting from off-campus

JMU students, faculty & staff can use electronic resources when working off-campus via one of these methods.


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Responsible Use of Business Databases

As students, you are not permitted to use JMU resources to benefit your current employer or for freelance work. Doing so could result in JMU Libraries losing access to these resources for future students. 

Uploading Reports or Data to AI Tools:

Most of our business databases, including Mintel Academic and IBISWorld, prohibit the uploading of PDFs of their reports or copied-and-pasted content into any AI tool like Perplexity, ChatGPT, Copilot, etc.

Review Responsible Use of Business Databases to learn how to responsibly use library resources in compliance with our license agreements.