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SRM 337: Programming and assessment in sport and recreation management

This guide will assist students in Dr. Hayslett's SRM 337 sections.

Identifying agencies

Locate different types of sport and recreation agencies and determine whether they are public, nonprofit or for-profit.

Key concepts

Recommended resources

Strategies for searching

Forecasting demand

Using market research about fitness and recreation to inform program planning. 

Key concepts

Recommended resources

Strategies for searching

Understanding your customers

Fnd demographic, economic and health characteristics for the City of Charlottesville.

Key concepts

Recommended resources

Search strategies

Pinpointing costs

Figuring out the hourly rates for fitness instructors, medical or law enforcement officers for special events, and/or the cost of event permits. They aso will help you price equipment, supplies, and advertising for your program. 

Key concepts

Recommended resources

Government resources
Media and advertising rates
Sports equipment
T-shirts, signs and banners
Supplies (cups, drinks, etc.)

Search strategies