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Identifying agencies
Identifying agencies
Locate different types of sport and recreation agencies and determine whether they are public, nonprofit or for-profit.
Key concepts
- How to use Elizabeth's 5 Favorite Google Search TricksI wrote search queries and linked to the search results for you to compare.
Recommended resources
- Better Business BureauHelps U.S. consumers find businesses they can trust.
- BBB Wise Giving AllianceHelps U.S. consumers find charities they can trust.
- ProPublica Nonprofit ExplorerContent type(s): Tax returns and financial details from tax-exempt organizations
Dates covered:IRS data released since 2013; tax filing documents as far back as 2001. - National Recreation and Park Association (CAPRA accredited agencies)Accredits parks and recreation agencies to indicate quality of operation, management, and service to the community.
Strategies for searching
Forecasting demand
Forecasting demand
Using market research about fitness and recreation to inform program planning.
Key concepts
Recommended resources
- New York Times This link opens in a new windowNote: First time users will need to create a one year renewable account using these instructions
- Google TrendsTool that allows you to search, track, and compare Google search terms and topics over a period of time and by location
- National Recreation and Park Association: Publications & ResearchTrade group dedicated to the advancement of public parks, recreation and conservation.
- Statista This link opens in a new windowIndustry and demographic stats, including data-centered reports and dossiers on consumer products.
- Sports Market Analytics This link opens in a new windowMarket research and industry news covering all facets of the sporting goods and sport marketing industry.
Strategies for searching
Understanding your customer
Understanding your customers
Fnd demographic, economic and health characteristics for the City of Charlottesville.
Key concepts
Recommended resources
- DataUSAThe most comprehensive website and visualization engine of public U.S. Government data.
- Robert Wood Johnson County Health RankingsMeasure the health of nearly every county in all 50 states to support community leaders working to improve health and increase health equity.
- Kaiser Family Foundation - State Data ResourcesProvides free, up-to-date, and easy-to-use health data for all 50 states + D.C.
- Virginia Department of HealthUseful data portal and provides links to health districts, like the Thomas Jefferson Health District that includes Charlottesville.
- Virginia Economic Development Partnership - Community profilesEconomic development offices work to attract businesses to their communities. They often provide profiles of the workforce and community.
Search strategies
Pinpointing costs
Figuring out the hourly rates for fitness instructors, medical or law enforcement officers for special events, and/or the cost of event permits. They aso will help you price equipment, supplies, and advertising for your program.
Key concepts
Recommended resources
Government resources
- BLS: Wage Estimates by Metropolitan areaBureau of Labor Statistics provides wage estimates for different jobs specific to 395 metropolitan statistical areas.
Media and advertising rates
Consumer marketing (RKMA handbook)
This link opens in a new window
Call Number: e-bookISBN: 9781577832775Publication Date: 2021Focuses on the consumer marketplace from a marketer’s perspective and assesses marketing activities by companies that sell products and services of all types to the consumer. Requires Pulse Secure for off-campus access. Click the "S" icon to the right of the title link to learn more.
Sports equipment
T-shirts, signs and banners
Supplies (cups, drinks, etc.)
Search strategies
- Consumer Reports (JMU subscription)Many libraries subscribe to this magazine that reviews and rates products.
- The Atlantic: How Online Shopping Makes Suckers of Us All"In one instance, Boomerang monitored the pricing shifts of a popular Samsung television on Amazon over the six-month period before Black Friday. Then, on Black Friday itself, Amazon dropped the TV’s price from $350 all the way to $250, undercutting competitors by a country mile. Boomerang’s bots also noticed that in October, Amazon had hiked the price of some HDMI cables needed to connect the TV by about 60 percent, likely armed with the knowledge, Hariharan says, that online consumers do not comparison shop as zealously for cheaper items as they do for expensive ones."