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Products vs. brands vs. companies
Despite people using these terms interchangeably, they are not synonymous. When researching, make sure you choose the correct category.
| Product | Brand | Company |
|---|---|---|
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 |
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| A product is a physical good, intangible service, or an idea. |
A brand, consisting of a brand name and mark, is used by companies to identify a product. |
A company is a business that owns brands and manufactures products. |
Encyclopedia of Global BrandsPublication Date: 2013Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history
Encyclopedia of Major Marketing Strategies by Publication Date: 2019Covers 500+ major marketing & advertising campaigns from recent past. Explores target market, competition, marketing strategy, & outcome of each.
Best bets for researching consumer products
- Consumer Brand Analytics This link opens in a new windowContent type(s): Market size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.
Dates covered: Varies - Statista This link opens in a new windowContent type(s): Content type(s): Data about forecasting demand and consumer behavior for products and services.
Dates covered: Varies
