Hart School Librarian
Key resources
Always start your research into a company by reading the relevant IBISWorld Industry report and reviewing your geographic competitors.
- IBISWorld This link opens in a new windowIndustry market research reports of more than 700 United States industries; includes US Specialized Industry Reports, East Coast State Reports, and iExpert Summaries.
- Data Axle Reference Solutions This link opens in a new windowDirectory of U.S. businesses (key personnel, locations, credit rating, sales, subsidiaries, etc).
Supplemental resources
These JMU databases contain articles from scholarly (peer-reviewed) journals, trade journals, newspapers and industry reports.
- Business Source Complete This link opens in a new windowIndexing and full text for periodicals and news sources covering all aspects of business, including business, country economic reports, company profiles, market research reports, industry reports, and SWOT analyses.
- Hospitality & Tourism Complete This link opens in a new windowIndexes and abstracts journals covering scholarly research and industry news relating to all areas of hospitality and tourism.
- SPORTDiscus with Full Text This link opens in a new windowIndex with some full text pertaining to sports, recreation, exercise physiology, sports medicine, coaching, physical fitness, etc.
International Directory of Company HistoriesProvides histories of companies that are a leading influence in a particular industry or geographic location.
Using industry codes to search for information
The U.S. tracks economic activity across industries using NAICS codes. This video explains how to use NAICS codes to search.