Librarian
Key resources
These tools show consumer trends and local demographic data.
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DataUSAThe most comprehensive website and visualization engine of public U.S. Government data.
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Sports Market Analytics This link opens in a new windowMarket research and industry news covering all facets of the sporting goods and sport marketing industry.
Supplemental resources
These supplemental resources provide additional context about consumer behavior. You must use the JMU's VPN client to access these books.
E-books
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Entertainment & Leisure Business Market Research (RKMA handbook)
From airshows to zoos, this handbook provides market research data on virtually every major activity where consumers spend their non-working time and discretionary income. -
Restaurant, food & beverage market research (RKMA handbook)
Provides consumer research on restaurant and foodservice markets. -
Sports Marketing (RKMA handbook)
Consumer research on U.S. sports and e-sports markets. -
Travel & Tourism Market Research (RKMA handbook)
In-depth data on a wide variety of travel market trends, including hotels, nightlife, spas, amusement parks, business travel and more.
Market research databases
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Statista This link opens in a new windowA data aggregation and research platform covering worldwide markets, industries, and societal topics. Data is compiled from private and public sources aggregated from North American, Europe, and Asia.
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Mintel Academic This link opens in a new windowA comprehensive resource full of reports on current issues in a wide array of domestic and international markets.