Librarian
Industry and consumer trends: JMU subscriptions
Industry trends
Consumer trends
- Mintel Academic This link opens in a new windowContent types: Market data, trends, and forecasting for consumer industries in the U.S.
Dates covered: Current
Company & Industry financials
- BizMiner This link opens in a new windowContent types: National and local industry research and data reports.
Dates covered: - Mergent Online This link opens in a new window
This link opens in a new window
Content types: National and international company data reports.
Dates covered:Current
Company Information & SWOTs
- Business Source Complete This link opens in a new window
- This link opens in a new window
Content types: News, country economic reports, company profiles, market research, industry reports, SOWT analyses.
Dates covered: Current - Nexis Uni This link opens in a new windowContent types: business and company information, country and state profiles, current news.
Dates covered: Current
What's your NAICS code?
Identify your industry (NAICS)
An industry is a group of businesses that produce and/or sell the same, or similar, goods or services (Ruediger & Olsen, 2013).
To streamline collection of data about industries, the U.S. Federal Government developed the North American Industry Classification System or NAICS.
You can use NAICS codes to search for information about your industry, including typical the number of establishments, types of expenses, financial benchmarks, etc.
Help
Recommended resources
Remember that an emerging product might not fit perfectly into a single NAICS code. You might need to strategically weigh and average two or more industries to produce the best presentation.
Stuck? Consider which industry might lose customers to your product. For example, dessert hummus likely would appeal to consumers who purchase ice cream and/or frozen yogurt (311520).