Business Librarian
Can you buy this market research report I found via Google?
Market research reports are incredibly expensive, and the libraries don't have the budget resources to purchase individual reports for each student business plan. You can find some full-text reports via Business Source Complete and Factiva.
Otherwise, utilize the information in the databases suggested here.
Consumer research databases: JMU subscriptions
These are databases that have information about international consumers.
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Statista This link opens in a new windowContent type(s): Research about North American and European consumer markets, industries and societal topics.
Users: JMU students, faculty and staff
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BMI by Fitch Solutions This link opens in a new windowContent type(s): In-depth reports providing country risk ratings and macroeconomic forecasts for more than 200 global markets plus industry reports on major sectors and historical macroeconomic and industry data. NOTE: Users must log out of current session (under Settings) before logging in again to start a new session.
Users: JMU students, faculty and staff
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Insider Intelligence This link opens in a new windowContent type(s): Market data, statistics, and analyst reports on the Internet, e-business, digital marketing, media, and emerging technologies.
Users: JMU students, faculty and staff
