MGT 310 - Business Fundamentals for Entrepreneurs

This guide suggests resources that will be useful for business or entrepreneurship research or students in MGT 310.

Start by reviewing the Understanding Your Industry page, which gives an overview of the size and key players in industries like Fashion Design.

Then use the menu to explore the guide's other pages to find relevant library databases and other credible sites that help you learn about other businesses or nonprofits who might compete with you or about what consumers who might buy your product want and how to reach them. 

Feeling overwhelmed? Book a consultation with one of our Peer Research Advisers. They are senior business majors who can help your team take advantage of JMU Libraries' business information for your assignments or entrepreneurial pursuits!

JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.

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