Business Librarian
Researching consumer behavior with JMU Libraries
These are the JMU subscription tools that provide market research and forecasting.
- Mintel Academic This link opens in a new windowA comprehensive resource full of reports on current issues in a wide array of domestic and international markets.
- Statista This link opens in a new windowA data aggregation and research platform covering worldwide markets, industries, and societal topics. Data is compiled from private and public sources aggregated from North American, Europe, and Asia.
- Insider Intelligence This link opens in a new windowProvides market data, trends, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.
- BizMiner This link opens in a new windowIndustry research and data reports on more than 16,000 lines of business in national and local markets.
Tips for Getting the Best Info from Marketing Databases
JMU Libraries has created several tutorials in Google Slides to help students use our specialized business resources.
Click on the name of the database to open the tutorial that shows how to search for data and cite the information you find in APA style.
Free Data on Demographics & Lifestyles
These are some of the key demographic tools that you can use to learn about your target populations.
- Census ReporterContent type(s): Site aims to make demographic/geographic data from the U.S. Census Bureau easier to use.
Dates covered: Uses data from the 2022 American Community Survey. - Kaiser Family Foundation - State Data ResourcesCompare health care expenditures by state.
- Nielsen Segment DetailsWhat's the difference between a country squire and an urban elder? This site explains Nielsen's segments.
- Consumer Expenditure Survey (BLS.GOV)High-level data on current buying habits of Americans, by demographics & type of purchase/service.
- American Time Use Survey (BLS.GOV)Recent data on how American spend their time, tracking activities such as paid work, childcare, and socializing.
- Pew Research CenterA nonpartisan fact tank that is especially useful for its Internet & Tech reports. Try searching by keyword.
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