Buyer Trends - MGT 320 - Management of Innovation and Technology - Research Guides at James Madison University

ProcurementIQ has designed to help purchasing, supply chain management, and sourcing professionals make decisions about which products or services to purchase for their companies. So it primarily helps businesses who are selling B2B,
Look for reports on IT Support Services, IT Consulting Services, Cybersecurity Consulting Services, etc.

ProcurementIQ
Insight and analysis on goods and services, specifically designed to help purchasing, supply chain management, and strategic sourcing professionals to identify price drivers and market characteristics that impact buying decisions.

Other databases with consumer data

Other JMU market databases can be helpful for determining market share and shopping behaviors for individuals.

Insider Intelligence
Provides market data, trends, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.
Statista
A data aggregation and research platform covering worldwide markets, industries, and societal topics. Data is compiled from private and public sources aggregated from North American, Europe, and Asia.
Mintel Academic
A comprehensive resource full of reports on current issues in a wide array of domestic and international markets.

Other databases with business data

These databases can help you identify companies who are potential acquisition targets in your target regions.

Data Axle Reference Solutions
Directory of U.S. businesses (key personnel, addresses, credit rating, sales, subsidiaries, etc) and households (name, address, and phone number, census data for the household's area).
PrivCo
Source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed, and international unlisted companies.
Note: Users will need to register for an academic account using their JMU email address

Restrictions on AI usage

Market research reports are among the most expensive types of business information. The companies that provide our market research reports can be very strict about how their information can be used in AI tools.

Mintel prohibits uploading reports, infographics, or data into any AI tool.