Industry or trade associations "represent the interests of the member firms of an industry" (Entrepreneur, n.d.). They might lobby for industry interests with governments, provide resources to members, or publish reports. Some information is available free via websites or journals.
To identify leading trade journals and their publications for a particular industry, try looking in the "Additional Resources" section of IBISWorld industry reports.
JMU subscription databases aggregate articles from multiple publications. Search for industry trends or mentions of your client.
Remember that your company's NAICS code can help you find useful information. Use ReferenceUSA to get that information.
JMU subscribes to these resources. Corporate information centers may have similar subscriptions, or you or you can check with local public or state libraries to see if they provide access. Alternatively, you can purchase relevant reports a la carte.
Information is much easier to find because of required SEC reporting. Try these tools and search by company name.
Usually require us to use industry financial benchmarks
This will also depend on whether the university is public or private.
These JMU databases can help you overcome paywalls to look up articles about people, companies, or industries.
Set alerts to follow the local news organizations that regularly cover your company.