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MKTG 465: CRM Technology for Sales Professionals

This guide will help students with researching their target firm

Find Analyst Reports

Designed for investors, reports from financial, investment, and market intelligence research analysts contain specialized information regarding industry performance.

Corporate information centers might have similar subscriptions. Alternatively, you can purchase relevant reports a la carte. 

Other analyst groups you might see (but that JMU doesn't have access to) include Forester, FirstResearch, Plunkett Research Online, etc.

Find News: Search Databases

JMU subscription databases aggregate articles from multiple publications. Search for industry trends or mentions of your client.

Find financial information

Public companies

Information is much easier to find because of required SEC reporting. Try these tools and search by company name.

Private companies

Usually require us to use industry financial benchmarks

University finances

This will also depend on whether the university is public or private.