Designed for investors, reports from financial, investment, and market intelligence research analysts contain specialized information regarding industry performance.
Corporate information centers might have similar subscriptions. Alternatively, you can purchase relevant reports a la carte.
Other analyst groups that you might encounter (but that JMU doesn't have access to) include Forester, FirstResearch, Plunkett Research Online, etc.
JMU subscription databases aggregate articles from multiple publications. Search for industry trends or mentions of your client.
Industry or trade associations "represent the interests of the member firms of an industry" (Entrepreneur, n.d.). They might lobby for industry interests with governments, provide resources to members, or publish reports. Some information is available free via websites or journals.
Here are some Google searches that will often yield interesting trade associations:
[Product or Industry] + (organization OR association)
Trade association [your industry]
Information is much easier to find because of required SEC reporting. Try these tools and search by company name.
Usually require us to use industry financial benchmarks
This will also depend on whether the university is public or private.