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MKTG 465: CRM Technology for Sales Professionals

This guide will help students with researching their target firm

Storytelling in business

Stories for Work: The Essential Guide to Business Storytelling

Walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business.

Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication

A master of transformational storytelling shows you how to use stories for any business purpose--including to create buy-in, resolve conflict, and inspire and motivate others.

Storytelling with Data: A data visualization guide for business professionals

Teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story.

Circle of the 9 Muses

Captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action.