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Consumer Trends
Mintel Academic publishes annual reports about consumer trends, including ones that are specific to industries like Trending Flavors and Ingredients in Desserts or Ingredient Trends in Beauty. These reports often have data that can be filtered by gender, age, race, or household income.
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Mintel Academic This link opens in a new windowA comprehensive resource full of reports on current issues in a wide array of domestic and international markets.
Other databases with consumer data
Other JMU market databases can be helpful for determining market share and shopping behaviors for individuals.
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Statista This link opens in a new windowA data aggregation and research platform covering worldwide markets, industries, and societal topics. Data is compiled from private and public sources aggregated from North American, Europe, and Asia.
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Insider Intelligence This link opens in a new windowProvides market data, trends, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.
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MRI Simmons This link opens in a new windowProvides consumer intelligence, offering insights into the American consumer based on data from their National Consumer Study (NCS). Includes information on consumer buying habits, media preferences, and demographics through surveys.
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Sports Market Analytics This link opens in a new windowMarket research and industry news covering all facets of the sporting goods and sport marketing industry.
Restrictions on AI usage
Market research reports are among the most expensive types of business information. The companies that provide our market research reports can be very strict about how their information can be used in AI tools.
Mintel prohibits uploading reports, infographics, or data into any AI tool, even to the Copilot instance created for this course.
Tips for Getting the Best Info from Library Databases
JMU Libraries has created several tutorials in Google Slides to help students use our specialized business resources.
Click on the name of the database to open the tutorial that shows how to search for data and cite the information you find in APA style.
