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MUI 440 - Entrepreneurship in the Music Industry

This guide will help students research their business plans.

Demographics & Lifestyles (Library subscriptions)

Demographics and lifestyle data and reports to help you understand the tastes and preferences of your customers.

Restrictions on AI usage

Market research reports are among the most expensive types of business information. The companies that provide our market research reports can be very strict about how their information can be used in AI tools.

Mintel prohibits uploading reports, infographics, or data into any AI tool.

Tips for Getting the Best Info from Marketing Databases

JMU Libraries has created several tutorials in Google Slides to help students use our specialized business resources.

Click on the name of the database to open the tutorial that shows how to search for data and cite the information you find in APA style