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MUI 440 - Entrepreneurship in the Music Industry

This guide will help students research their business plans.

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Business Librarian

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Elizabeth Price

Reports & Briefings

Reports and briefings provide a "big-picture" analysis of a sector, product or service.

Help using & citing JMU Libraries databases

Search Tip: Use Industry Codes

Industry associations

These groups might publish research about the state of the industry or toolkits to help your client succeed with marketing or recruiting. 
Some industry associations only make research available to dues-paying members.