Consumers & Markets (Library subscriptions)
Demographics and lifestyle data and reports to help you understand the tastes and preferences of your customers.
- Mintel Academic This link opens in a new windowA comprehensive resource full of reports on current issues in a wide array of domestic and international markets.
- Statista This link opens in a new windowA data aggregation and research platform covering worldwide markets, industries, and societal topics. Data is compiled from private and public sources aggregated from North American, Europe, and Asia.
- Claritas 360 This link opens in a new windowApplication for measuring consumer demand and evaluating locations and markets in order to develop effective marketing strategies and messages.
- Nielsen Segment DetailsWhat's the difference between a country squire and an urban elder? This site explains Nielsen's segments.
Travel & Tourism Market Research (RKMA handbook)In-depth data on a wide variety of travel market trends, including hotels, nightlife, spas, amusement parks, business travel and more. Requires Pulse Secure for off-campus access. Click the "S" icon to the right of the title link to learn more.
Restaurant, food & beverage market research (RKMA handbook)Provides consumer research on restaurant and foodservice markets. Requires Pulse Secure for off-campus access. Click the Pulse icon to the right to learn more.
Demographics & Lifestyles
Consumer data: Free resources
These resources give you insight into demographics, market areas and consumers' tastes and preferences.
- Census ReporterProvides useful facts about every place in America. Compare places using tables and maps, download data, and embed charts on your site.
- DataUSAThe most comprehensive website and visualization engine of public U.S. Government data.
- Consumer Expenditure Survey (BLS.GOV)High-level data on current buying habits of Americans, by demographics & type of purchase/service.
- American Time Use Survey (BLS.GOV)Recent data on how American spend their time, tracking activities such as paid work, childcare, and socializing.
- Think with Google: Consumer Behavior and TrendsBy mining Google search trends and YouTube watch behavior, you can uncover a wealth of insights on consumer behavior.
- Google Search TrendsGauge customer interest: track Google search trends over time by search term and geography.
Narrow by query location and time range.
Salaries & Benefits
- Occupational Employment Statistics (BLS.GOV)Current wage data from the U.S. Bureau of Labor Statistics by occupation and industry OR occupation and geographic area.