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HM 442: Hospitality Seminar

This guide will help students research companies in the hospitality industry.

Company, Industry, & Market Research

Research your company

Find company reports, news, financial statements and SWOTs

Research your industry

These cover topics such as growth outlook, key success factors, and margins.

Research market share & consumer behavior

News Sources

Key business magazines

Search across many news sites

Search these databases for recent news articles from a variety of news sources to use in class or for online discussion boards. 

What's your NAICS code?

Identify your industry (NAICS)

An industry is a group of businesses that produce and/or sell the same, or similar, goods or services (Ruediger & Olsen, 2013). 

To streamline collection of data about industries, the U.S. Federal Government developed the North American Industry Classification System or NAICS.

You can use NAICS codes to search for information about your industry, including typical the number of establishments, types of expenses, financial benchmarks, etc.  


Recommended resources

Remember that an emerging product might not fit perfectly into a single NAICS code. You might need to strategically weigh and average two or more industries to produce the best presentation.

Stuck? Consider which industry might lose customers to your product. For example, dessert hummus likely would appeal to consumers who purchase ice cream and/or frozen yogurt (311520).

Understanding scholarly and peer-reviewed sources

These tutorials, handouts and videos explain help you understand the articles you are reading.

Scholarly articles in everyday life