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Business Librarian

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Valerie Linsinbigler

Business Librarian

Profile Photo
Elizabeth Price

This Business Research Guide will help students use information to develop business plans, analyze case studies, or write research papers.

Not sure where to start? Consult with one of our research experts.

Peer research advisers can help with:

  • finding more credible sources for business plans or academic projects

  • citing sources in APA


Your business librarian can help with:

  • identifying whether business database can answer your research question

  • tackling honors capstones, theses or research assistant projects


Prepare for your consultation

What type of business information do you need?

Find competitors or industry financial benchmarks

  • Your best bets are Data Axle, Mergent Online, BizMiner or PrivCo 
  • Access these databases on the Data about Companies page

Determine market size and identify your best customers

  • Your best bets are Mintel Academic, Statista or Claritas 360
  • Access these databases on the Data about Consumers page

Review sample plans from other businesses


Examine your company's organizational culture or strategy

  • Your best bet is Business Source Complete
  • Access this database on the Data about Companies page.

Find media coverage about your company

  • Your best bet is Factiva or Access World News
  • Access these databases on the Find News Articles page.

Learn more about the industry you're analyzing

  • Your best bets are Mergent Online or IBISWorld
  • Access these databases on the Data about Companies page

Search for scholarly or peer-reviewed articles about business concepts

  • Your best bets are Business Source Complete, PsycINFO, or JSTOR
  • Access these databases on the Find Scholarly Articles page.

Find a particular scholarly article based on a citation

Undertake a comprehensive literature review


Understand trends affecting your industry before your interview

Find media coverage about your company

  • Your best bet is Factiva or Access World News
  • Access these databases on the Find News Articles page.

Determine salary ranges for a location

  • Your best bets are O*NET OnLine or the Bureau of Labor Statistics' Occupational Employment Statistics
  • Access these databases on the Data about Careers or Jobs page.


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Connecting from off-campus

JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.

New business books in JMU's collection

Business Models and Corporate Reporting

Discusses the role of business models in corporate reporting. It illustrates the evolution of non-financial reporting, the importance of business model reporting, and the main conceptualisations of business models. Readers will understand the role of business models in the non-financial reporting landscape. 

Management of Foreign Exchange Risk

Provides a technical and specialised discussion of contemporary and emerging issues in foreign exchange and financial markets by addressing the issues of risk management and theory and hypothesis development, which have general implications for finance theory and foreign exchange market management.

Corporate Social Responsibility (CSR) Practices

This volume explores the management concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders. This practice also benefits the company and helps it to reach its strategic goals.


With 30 years of driving Lean transformations under his belt -- both in-house at Danaher and as the founder of Lean Horizons -- Mark C. DeLuzio has a vantage point across a variety of industries. Most leaders believe their problems are unique to their company, but Mark sees more commonalities than differences. 

Corporate Foresight

Change - as opposed to stasis - is our normal condition. We must accept the reality of constant change and be prepared for a heavy shift in perspective: interconnection versus separation, acceleration versus linearity and discontinuity versus continuity. 


The book investigates what forms of knowledge are most helpful for thinking about complex experience, reflects on the way we exercise authority (leadership) and thinks through the ethical implications of trying to co-operate in a complex world.

Coronavirus News, Markets and AI

Coronavirus News, Markets and AI explores the analysis of unstructured data from coronavirus-related news and the underlying sentiment during its real-time impact on the world and on global financial markets, in particular. 

Rethinking Culture, Organization and Management

The purpose of this book is to reimagine the concept of culture, both as an analytical category and disciplinary practice of dominance, marginalization and exclusion. The women writers presented in this book offer a different take on culture: they offer useful disruptions to mainstream conceptions of culture.