Research Guides: Business: Find Consumer Data

Consumer Research Reports

Insider Intelligence This link opens in a new window
Content type(s): Market data, statistics, and analyst reports on the Internet, e-business, digital marketing, media, and emerging technologies.
Dates covered: Current
Mintel Academic This link opens in a new window
Content types: Market data and forecasting for consumer industries in the U.S. and U.K.
Dates covered: Current
Statista This link opens in a new window
Content type(s): Data aggregation and research platform covering North American, European, and Asian markets, industries and societal topics.
Dates covered: Varies
Claritas 360 This link opens in a new window
Content type(s): Demographic and market segmentation reports
Dates covered: Current

Data Axle: US Standard White Pages This link opens in a new window
Database of over 153 million US residents.
Sports Market Analytics This link opens in a new window
Market research and industry news covering all facets of the sporting goods and sport marketing industry.
Consumer Brand Analytics This link opens in a new window
Market size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.

These resources give you insight into demographics, market areas and consumers' tastes and preferences.

DataUSA
The most comprehensive website and visualization engine of public U.S. Government data.
Consumer Expenditure Survey (BLS.GOV)
High-level data on current buying habits of Americans, by demographics & type of purchase/service.
American Time Use Survey (BLS.GOV)
Recent data on how American spend their time, tracking activities such as paid work, childcare, and socializing.
Explore Census Data
As of July 2019, this is the new platform for accessing US Census Data.
Think with Google: Consumer Behavior and Trends
By mining Google search trends and YouTube watch behavior, you can uncover a wealth of insights on consumer behavior.
Google Search Trends
Gauge customer interest: track Google search trends over time by search term and geography.
Narrow by query location and time range.