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Consumer Research Reports
Consumer research databases: JMU subscriptions
- Mintel Academic This link opens in a new windowContent types: Market data and forecasting for consumer industries in the U.S. and U.K.
Dates covered: Current - Statista This link opens in a new windowContent type(s): Data aggregation and research platform covering North American, European, and Asian markets, industries and societal topics.
Dates covered: Varies - Data Axle: US Standard White Pages This link opens in a new windowDatabase of over 153 million US residents.
- Richard K Miller Market Research HandbooksContent type(s): E-books about consumer markets, including sources and data snapshots on market trends, size, forecasts, statistics, etc.
Dates covered: Updated annually or biennially
- Claritas 360 This link opens in a new windowContent type(s): Demographic and market segmentation reports
Dates covered: Current - Sports Market Analytics This link opens in a new windowMarket research and industry news covering all facets of the sporting goods and sport marketing industry.
- Consumer Brand Analytics This link opens in a new windowMarket size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.
Demographics & Lifestyles
Consumer research websites: Free resources
These resources give you insight into demographics, market areas and consumers' tastes and preferences.
- DataUSAThe most comprehensive website and visualization engine of public U.S. Government data.
- Consumer Expenditure Survey (BLS.GOV)High-level data on current buying habits of Americans, by demographics & type of purchase/service.
- American Time Use Survey (BLS.GOV)Recent data on how American spend their time, tracking activities such as paid work, childcare, and socializing.
- Explore Census DataAs of July 2019, this is the new platform for accessing US Census Data.
- Think with Google: Consumer Behavior and TrendsBy mining Google search trends and YouTube watch behavior, you can uncover a wealth of insights on consumer behavior.
- Google Search TrendsGauge customer interest: track Google search trends over time by search term and geography.
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