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Consumer Research Reports
Consumer research databases: JMU subscriptions
- Statista This link opens in a new windowContent type(s): Data aggregation and research platform covering North American, European, and Asian markets, industries and societal topics.
Dates covered: Varies - Mintel Academic This link opens in a new windowContent types: Market data and forecasting for consumer industries in the U.S. and U.K.
Dates covered: Current - Insider Intelligence This link opens in a new windowContent type(s): Market data, statistics, and analyst reports on the Internet, e-business, digital marketing, media, and emerging technologies.
Dates covered: Current - Claritas 360 This link opens in a new windowContent type(s): Demographic and market segmentation reports
Dates covered: Current year
Useful for more specialized products
- Sports Market Analytics This link opens in a new windowMarket research and industry news covering all facets of the sporting goods and sport marketing industry.
- Consumer Brand Analytics This link opens in a new windowMarket size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.
- Data Axle: US Standard White Pages This link opens in a new windowDatabase of over 153 million US residents.
Demographics & Lifestyles
Consumer data: Free resources
These resources give you insight into demographics, market areas and consumers' tastes and preferences.
- Census ReporterProvides useful facts about every place in America. Compare places using tables and maps, download data, and embed charts on your site.
- DataUSAThe most comprehensive website and visualization engine of public U.S. Government data.
- Consumer Expenditure Survey (BLS.GOV)High-level data on current buying habits of Americans, by demographics & type of purchase/service.
- American Time Use Survey (BLS.GOV)Recent data on how American spend their time, tracking activities such as paid work, childcare, and socializing.
- Think with Google: Consumer Behavior and TrendsBy mining Google search trends and YouTube watch behavior, you can uncover a wealth of insights on consumer behavior.
- Google Search TrendsGauge customer interest: track Google search trends over time by search term and geography.
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