CoB Research Experience for Undergraduates (REU)

Did you know that JMU Libraries has a liaison librarian for each major? Students can contact their librarian for help with research projects or taking advantage of supplemental course materials like the Libraries' subscriptions to the Wall Street Journal or Sports Business Journal. 

Book an appointment with your librarian to discuss:

• Narrowing your research topic
• Finding articles or data
• Evaluating articles for quality
• Managing your citations with tools like Zotero
• and more!

Librarians cannot help with:

• Designing your final research product, e.g. advise on a poster design or copyedit your research paper
• Checking your citations for accuracy

Liaison Librarians Who Work with CoB Undergrads

Valerie Linsinbigler Accounting Computer Information Systems & Business Analytics Economics Finance & Quantitative Finance	Elizabeth Price International Business Marketing Management	David Vess Hospitality, Sport, & Recreation Management

Schedule a Consultation to Meet with a Librarian

You can connect with a librarian in multiple ways. For quick questions consider sending an email to get the conversation started. You can find contact information for JMU's liaison librarians here. For in-depth one-on-one research support you can also book a consultation using the button below.

Not sure who to contact? Start with the librarian for your major and we will help you find the right place.

While librarians can help introduce you to common quantitative and qualitative research methods and finding research methodologies used in your field through scholarly research, you will need to work with your faculty mentor on:

• Applying a research methodology to your research project, e.g. building a survey
• Interpreting or analyzing proprietary data or data collected from your research study
• Data storytelling, e.g. visualizing data in a infographic

Use the following guides to learn more about these topics and what support is available through the Libraries:

Reading business news published by the New York Times, the Wall Street Journal or the Financial Times can help you see how the concepts, principles, and rules you're learning about in business courses operate in the real world.

News organizations also publish more frequently than scholarly journals, so they are more likely to talk about current issues affecting the business world. News organizations tend to publish articles daily, whereas scholarly journals might publish new articles every 3 months or 6 months.

When a significant business development occurs, such as an accounting scandal or product safety investigation, it might take 18 months or more for that event to be studied in the scholarly literature.

JMU Libraries subscribes to several business news sites. With your JMU email address, you can sign up to read these articles in your browser or on your phone at no additional cost.