Business Librarian
Podcasts on Marketing
A podcast is a "digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer" (Dictionary.com, n.d.). Podcasts are a great way to keep up with current events or issues affecting your profession.
- The CMO PodcastPodcaster: Jim Stengel
Topic: A unique look at the thought process and motivation of the CMO. - The Marketing BookPodcaster: Douglas Burdett
Topic: Predictions for the future of marketing, the role of empathy in marketing, digital sales tips, and social media marketing advice - Marketing over CoffeePodcaster: John J. Wall & Christopher S. Penn
Topic: Marketing trends and developments within social media and keep up with innovations in SEO and search marketing - Marketing School PodcastPodcaster: Neil Patel and Eric Siu
Topic: 10 minutes of actionable marketing advice every single day. - Social Media Marketing PodcastPodcaster: Michael Stelzner, Social Media Examiner’s founder
Topic: “How-Tos” on the art of creating superfans, succeeding with LinkedIn ads, and how to target Facebook and Instagram audiences. - Social ProsPodcaster: Anna Hrach & Daniel Lemin from Convince & Convert
Topic: Insight on how real people are working in social media to further their careers
Podcasts on Market Research
- #Hashtags: The Gartner Marketing & Communications PodcastPodcaster:Gartner
Topic: Practical tips and strategic insights to help you stay ahead of the curve and add value to your organization. - Ad Age: Marketer's BriefPodcaster: Advertising Age
Topic: Stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters. - Mintel SpotlightPodcaster: Mintel
Topic: Get fresh perspectives, new data and groundbreaking analysis into the markets that matter with Mintel Spotlight. - What It Means: A Forrester PodcastPodcaster: Forrester
Topic: Analysts discuss the latest trends and challenges, from tech-driven innovation and CX design to B2B buying trends and marketing planning.