Research Guides: Marketing: Find Scholarly Articles

Best bets to search for marketing journal articles

You must download and log in to the Pulse secure client before you access these resources -- whether on-campus or off-campus.

Scopus This link opens in a new window
Content types: Abstracts and citations for peer-reviewed journals. The Check for Full Text @ JMU buttons will connect you to an article's full-text, if it's available.
Dates covered: 1966-present
Business Source Complete This link opens in a new window
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Content types: Peer-reviewed journals, industry and market research reports, magazines, news sources, SWOTS
Dates covered: 1922-present
Communication & Mass Media Complete This link opens in a new window
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Content type(s): Scholarly journals and trade publications about media, advertising and marketing
Dates covered: 1949 to present
PsycARTICLES This link opens in a new window
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Content type(s): Abstracts to journal articles, book chapters, books and dissertations in psychology. The Check for Full Text @ JMU buttons will connect you to full-text, if it's available.
Dates covered: 1872-present

SSRN Marketing Research Network
Content types: Open access collection of social science research working papers, accepted papers, published papers, and conference papers.
Dates covered: 1994-present

Search these resources for recent news articles to use in class or for online discussion boards.

Factiva This link opens in a new window
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Content type(s): Business news sources, company press releases and reports
Dates covered: Current
AdAge This link opens in a new window
Content types: News, profiles of top advertisers and agencies, job data, ad spending, award winners
Dates covered: Current

Bloomberg businessweek (JMU subscription)
Content type(s): Business news and analysis
Dates covered: 1997- present

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These tutorials, handouts and videos explain help you understand the articles you are reading.

The Conversation
An independent, nonprofit publisher of commentary and analysis, authored by academics and edited by journalists for the general public.

Often, simply searching the title of an article in quotation marks in Google Scholar will bring you to the electronic version.

Follow these steps to link Google Scholar to JMU libraries. Then you should be able to click Get JMU Access to open the article.

This video shows how to identify the journal title from a citation.

If JMU doesn't have full-text available, we can borrow it from another library -- at no cost to you -- through our Interlibrary Loan service.

Interlibrary Loan
Request books, journal articles, and other materials NOT available in the JMU Libraries.