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Marketing

This guide will help students with research on marketing topics.

Best bets to search for marketing journal articles

You must download and log in to the Pulse secure client before you access these resources -- whether on-campus or off-campus.

Best bets for news articles

Search these resources for recent news articles to use in class or for online discussion boards. 

Journals Search

Search for journals, newspapers, and magazines


Browse by Subject

Understanding scholarly and peer-reviewed sources

These tutorials, handouts and videos explain help you understand the articles you are reading.

Find article by citation

Often, simply searching the title of an article in quotation marks in Google Scholar will bring you to the electronic version.

Follow these steps to link Google Scholar to JMU libraries. Then you should be able to click Get JMU Access to open the article.   

This video shows how to identify the journal title from a citation.

If JMU doesn't have full-text available, request it free from another library using our Interlibrary Loan service.