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This guide will help students with research on marketing topics.

Document information as you research

Document information as you find it

Pasting a bunch of links into a document and making sense of them later is counterproductive. It wastes  time if you have to re-scan and determine value later. Instead, highlight exactly what key information a source provides as you collect sources. Two other tips: 

  • Use persistent or permalinks. Beware! Copying the URL from the browser won't always reopen the search results.
  • Adopt a file-naming convention to make your documents easier to search


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Choose a citation manager

Most business reports require 2 types of citations: In-text citations in the narrative and an alphabetized bibliography of citations at the end.

Remember: The goal of every in-text citation is to direct your readers back to the bibliography so they can verify the information on their own. They work together.

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Other help with APA style