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Marketing

This guide will help students with research on marketing topics.

Frequently used resources

New resources in marketing

Virtual Reality Marketing

A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future.

Using Artificial Intelligence in Marketing

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

Marketing Plans in Action

You know you need to get the word out. But where do you start? How do you keep track of everything? The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. With the help of Goodman's step-by-step advice, you'll be able to establish and maintain marketing communication strategies and workflows no matter your organization's size.

Conversational Marketing

Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging.

Smarketing

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department.

Social Media Strategy

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.

Authentic Marketing

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift--while delivering the information and insight you need to stay ahead of the game. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions.

Digital Marketing All-In-One for Dummies

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!

Data-Driven Marketing Content

Data-Driven Marketing Content: A Practical Guideempowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment.