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Research Guides
Top Level Guides
Marketing
Find Data about Retail Locations
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Marketing
This guide will help students with research on marketing topics.
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Find Data about Consumers
Find Data about Companies
Find Data about Retail Locations
Cite Your Sources
Find Scholarly Articles
MKTG Course Guides
CoB Faculty Resources
OnPoint: Business Booklists
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Listen to Podcasts on Marketing
Responsible Use of Databases
Read Purple: Free Book Exchange
Business Librarian
Elizabeth Price
she/her
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Schedule Consultation
Contact:
Hartman Hall 1060
Subjects:
Business
,
Business Management
,
Entrepreneurship
,
International Business
,
Marketing
Researching retail locations
Claritas 360
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Application for measuring consumer demand and evaluating locations and markets in order to develop effective marketing strategies and messages.
Data Axle Reference Solutions
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Directory of U.S. businesses (key personnel, addresses, credit rating, sales, subsidiaries, etc) and households (name, address, and phone number, census data for the household's area).
Social Explorer
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A demographic research tool that includes over 220 years of data and enables the creation of customizable, interactive maps.
Help with databases
Doing Business Research: Using Data Axle Reference Solutions
Doing Business Research: Claritas 360
Data Ethics
ODI's Data Ethics Canvas
User Guide: Data Ethics Canvas (ODI)
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