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This guide will help students with research on marketing topics.

Market research reports

Can you buy this market research report I found via Google? 

Market research reports are incredibly expensive, and the libraries don't have the budget resources to purchase individual reports for each student business plan. You can find some full-text reports via Business Source Complete and Factiva

Otherwise, utilize the secondary data about consumer behavior available through Mintel Academic.

Consumer Research Reports

Consumer research databases: JMU subscriptions

Useful for more specialized products

Social Surveys & Polls

Consumer attitudes: Public opinion polls & social surveys

Data on U.S. consumer attitudes & preferences. All sites can be searched free but full reports are not always freely available. 

Demographics & Lifestyles

Consumer research websites: Free resources

These resources give you insight into demographics, market areas and consumers' tastes and preferences.