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MBA Resources

Resources for students in JMU's MBA programs.

Get to know these 5 resources

Yes, you can find lots of information in Google. But as an MBA student, you have access to company and industry analysis, market research, and scholarly articles that are not freely available in Google. 

JMU Libraries subscribes to several databases that contain this information. Access these articles from this guide, because you'll need to log in with your eID/password and Duo to use them off-campus. 

Connecting from off-campus

Connecting to JMU Libraries from off-campus

JMU students, faculty, and staff can use electronic resources from off-campus via one of these two methods.

Most of our resources will ask you to log in as a JMU user through the browser (OpenAthens).

But a few resources are restricted to JMU's WifF network and require Pulse Secure. When they do, databases will have a little black square with a green S next to the name.

New business books

Transforming an Idea into a Business with Design Thinking

This unique framework leverages the principles of Design Thinking, agile development, and lean start-up combined in an easy to follow manner by anyone and helps transform ideas into business in a short timeframe with little or no investment.

Smart Business

How Strategy Works in an Interconnected, Automated World Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?

Business Hack

Business Hack is your essential roadmap to business growth and online marketing success.

Navigating the Investment Minefield

In this book, H. Kent Baker and Vesa Puttonen show new investors how to avoid rash financial decisions and basic investing sins.

Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions

Use machine learning to understand your customers, frame decisions, and drive value. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science.

Business Strategies for Sustainability

Business Strategies for Sustainability brings together important research contributions that demonstrate different approaches to business strategies for sustainability. Many corporate initiatives toward what firms perceive to be sustainability are simply efficiency drives or competitive moves.