Consumer Behavior

These JMU Libraries resources talk about consumer attitudes and preferences as well as market share.

Mintel Academic This link opens in a new window
A comprehensive resource full of reports on current issues in a wide array of domestic and international markets.
Statista This link opens in a new window
A data aggregation and research platform covering worldwide markets, industries, and societal topics. Data is compiled from private and public sources aggregated from North American, Europe, and Asia.
Insider Intelligence This link opens in a new window
Provides market data, trends, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.
Claritas 360 This link opens in a new window
Application for measuring consumer demand and evaluating locations and markets in order to develop effective marketing strategies and messages.

Demographics & Statistics

Some of my favorite free sites for learning about customers in a geographic area.

DataUSA
The most comprehensive website and visualization engine of public U.S. Government data.
Census Reporter
Provides useful facts about every place in America. Compare places using tables and maps, download data, and embed charts on your site!
Weldon Cooper Center for Public Service: Demographics Research Center
Creates population estimates that are used throughout Virginia for decision-making and fund allocation

JMU Libraries has created several tutorials in Google Slides to help students use our specialized business resources.

Click on the name of the database to open the tutorial that shows how to search for data and cite the information you find in APA style.