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MKTG 384 - Integrative Marketing Communications
Consumer behavior
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MKTG 384 - Integrative Marketing Communications
This guide will help MKTG 384 students conduct research for their IMC campaigns.
Industry background
Consumer behavior
Consumer behavior
Demographics & Statistics
Media planning/budgeting
Creative strategy
Free media for creative use
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Cite your sources in APA
Responsible Use of Business Databases
Business Librarian
Elizabeth Price
she/her
Email Me
Schedule Consultation
Subjects:
Business
,
Business Management
,
Entrepreneurship
,
International Business
,
Marketing
Consumer behavior
Mintel Academic
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A comprehensive resource full of reports on current issues in a wide array of domestic and international markets.
Statista
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A data aggregation and research platform covering worldwide markets, industries, and societal topics. Data is compiled from private and public sources aggregated from North American, Europe, and Asia.
Insider Intelligence
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Provides market data, trends, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.
Claritas 360
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Application for measuring consumer demand and evaluating locations and markets in order to develop effective marketing strategies and messages.
Guidance on databases
Doing Business Research: Using Mintel Academic
Doing Business Research: Using Statista
Doing Business Research: Claritas 360
Demographics & Statistics
DataUSA
The most comprehensive website and visualization engine of public U.S. Government data.
Weldon Cooper Center for Public Service: Demographics Research Center
Creates population estimates that are used throughout Virginia for decision-making and fund allocation
Pew Research Center
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
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