Media Planning/Budgeting - MKTG 384 - Integrative Marketing Communications - Research Guides at James Madison University

Advertising Data & Media Audiences

These JMU Libraries resources can help you find examples of campaigns, consider how you allocate your media spend, or best practices for using different channels or touchpoints.

Clickz CPM Calculator
This free tool can help you estimate the total cost of a campaign.

Insider Intelligence This link opens in a new window
Provides market data, trends, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.
AdAge This link opens in a new window
- This link opens in a new window
Online access to the trade magazine AdAge and its DataCenter. Includes profiles of top advertisers, media, and agencies as well as job data, advertising spending, award winners, and agency family trees.
The Drum This link opens in a new window
- This link opens in a new window
Provides the latest news, events, trends, and challenges in marketing and media industries. Off-campus users must connect through Palo Alto GlobalProtect (VPN) to access content.

Virginia Media Outlets

These resources help you identify media outlets in Virginia. Other states will have similar directories available.Ask if you need help finding outlets for a different geographic area.