Business Librarian
Industry Trends: JMU subscriptions
These databases will have reports about the industry that your client Shenandoah Caverns is operating in.
-
IBISWorld This link opens in a new windowContent type(s): Analyst reports on 700+ U.S. industries, including Nature Institutions and Historic Sites.
Tip: IBISWorld industry reports also has state-level data. Look for State Industry Reports at the bottom of the menu. -
Access World News This link opens in a new windowContent type(s): News sources from across Virginia
Dates covered: Current -
Hospitality & Tourism Complete This link opens in a new windowContent type(s): Peer-reviewed journals, trade journals, magazines, news sources specific to hospitality and tourism.
Dates covered: 1924-present -
Business Source Complete This link opens in a new windowIndexing and full text for periodicals and news sources covering all aspects of business, including business, country economic reports, company profiles, market research reports, industry reports, and SWOT analyses.
Recommended articles
-
A Global Perspective on Sustainable Show Cave Tourism (Chiarini et al, 2022)"This paper aims at giving a general overview on show caves in the world, providing information about their location and geographical distribution and some statistics on the economy generated by them based on pre-COVID data available online, providing a fairly detailed picture on this profitable business in various parts of the world. (p. 82)
-
A national park ranked among the most disappointing tourist sites uses bad reviews to lure visitors—'A world of regret awaits'."The article discusses how Mammoth Cave National Park in Kentucky, despite being ranked as one of the most disappointing tourist attractions in the U.S. by JeffBet, turned negative reviews into a successful marketing opportunity."
-
Dressing for Cave Tourism Success: Selling Jewelry, Hats, and Apparel at Cave and Cavern Stores.The article focuses on Bridal Cave's gift shop sales were already triple that of a normal year and might have sold even more if industry-wide supply chain issues hadn't made stocking certain items difficult.
Potential keywords to search
- "nature tourism" OR ecotourism OR geotourism
- nature-based (recreation OR tourism)
- "cave tourism" OR speleotourism OR "tourist cave" OR "show cave"
- nature institutions OR national parks OR state parks
- family-friendly "tourist attraction*"
- geoheritage sites
- (conservation OR sustainability) AND tourism
- "geological formations" AND tourism
Industry Associations
These groups might publish research about the state of the industry or toolkits to help your client succeed with marketing or recruiting. Some industry associations only make research available to dues-paying members. Ask your client if they are a member.
-
Virginia Tourism CorporationAudience for this site is tourism businesses
-
Virginia Tourism AssociationAudience for this site is tourists
Tips for Getting the Best Info from Marketing Databases
JMU Libraries has created several tutorials in Google Slides to help students use our specialized business resources.
Click on the name of the database to open the tutorial that shows how to search for data and cite the information you find in APA style.
