Business Librarian
Industry Trends: JMU subscriptions
These databases will have reports about the industry that your client White Oak Lavender Farm is operating in.
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IBISWorld This link opens in a new windowContent type(s): Analyst reports on 700+ U.S. industries, including hair salons and cosmetology schools.
Dates covered: Current -
Factiva This link opens in a new windowContent type(s): Business news sources, company press releases, and analyst reports
Dates covered: Current
Keywords to search
- Wine OR winery OR vineyard
- Gift shop*
- "bath products" OR "shower products" OR soap
- "beauty" OR "personal care"
- aromatherapy OR "essential oil" OR "essential oils"
- ecommerce OR "online sales" OR "online shopping"
- market*
Industry Associations
These groups might publish research about the state of the industry or toolkits to help your client succeed with marketing or recruiting. Some industry associations only make research available to dues-paying members. Ask your client if they are a member.
Tips for Getting the Best Info from Marketing Databases
JMU Libraries has created several tutorials in Google Slides to help students use our specialized business resources.
Click on the name of the database to open the tutorial that shows how to search for data and cite the information you find in APA style.
