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MKTG 384 - Integrative Marketing Communications (Collins)

This guide will help MKTG 384 students conduct research for their IMC campaigns.

Industry trends: JMU subscriptions

Industry associations

These groups might publish research about the state of the industry or toolkits to help your client succeed with marketing or recruiting. 
Some industry associations only make research available to dues-paying members. Ask your client if they are a member. 

Industry magazines and journals

These newspapers, magazines and scholarly journals are focused on the nonprofit industry.

Nonprofit watchdogs

These organizations help consumers give wisely, monitoring how charities or non-profits spend funds that are donated.

Connecting from off-campus

JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.

In-class activity: Google Form for MKTG 384