Industry background - MKTG 384 - Integrative Marketing Communications (Collins) - Research Guides at James Madison University

Industry trends: JMU subscriptions

IBISWorld
Industry Market Research reports of more than 700 U.S .industries..
Education Research Complete
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Full text journals on educational research in early childhood to higher education, educational specialties, multilingual education, health education and testing.
ERIC
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Index with abstracts to educational periodicals and unpublished documents available since 1966.
Business Source Complete
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Indexing and full text for periodicals and news sources covering all aspects of business, including business, country economic reports, company profiles, market research reports, industry reports, and SWOT analyses.

Chronicle of Higher Education
JMU subscribes to this news source for college and university faculty members and administrators. If you are being asked to pay for articles, make sure you have opened a connection for off-campus access through Pulse Secure.

Integrated Post-Secondary Education Statistics (IPEDS)
The statistics, research, and evaluation arm of the U.S. Department of Education. It is independent and non-partisan
State Council of Higher Education for Virginia (SCHEV)
Annual reports and publications about higher education trends in Virginia
James Madison University - Office of Institutional Research
This office tracks enrollment, degree completion, financial aid, etc.
James Madison University - Office of Budget Management
This office facilitates the planning, attainment and management of financial resources for JMU.
National Association for College Admission Counseling
Reports and research by this professional organization about national trends in admissions.

JMU students, faculty, and staff can access electronic resources from off-campus using one of these two methods.