Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKTG 384 - Integrative Marketing Communications

This guide will help MKTG 384 students conduct research for their IMC campaigns.

Industry trends: JMU subscriptions

Industry associations

These groups might publish research about the state of the industry or toolkits to help your client succeed with marketing or recruiting. 
Some industry associations only make research available to dues-paying members. Ask your client if they are a member. 

Industry magazines and journals

These newspapers, magazines and scholarly journals are focused on the beauty industry.

Connecting from off-campus

JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.

In-class activity: Google Form for MKTG 384