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MKTG 384 - Integrative Marketing Communications (Collins)

This guide will help MKTG 384 students conduct research for their IMC campaigns to improve JMU's name recognition in geographic areas outside our primary or secondary recruitment regions.

Industry trends: JMU subscriptions

Higher ed statistical sources and reports

Connecting to JMU Libraries from off-campus

JMU students, faculty, and staff can access electronic resources from off-campus using one of these two methods.