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MKTG 384 - Integrative Marketing Communications

This guide will help MKTG 384 students conduct research for their IMC campaigns.

Business Librarian

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Elizabeth Price

Student consultation hours

Spring 2023 Semester

  • 2-5:30 p.m. Mondays
  • 9:30-11:30 a.m. Tuesdays
  • 2-3:30 p.m. Thursdays

Your choice: Meet in-person in Hartman 1060 or via Zoom

Industry trends: JMU subscriptions

Guidance on Databases

Industry associations

These groups might publish research about the state of the industry or toolkits to help your client succeed with marketing or recruiting. 
Some industry associations only make research available to dues-paying members. Ask your client if they are a member. 

Connecting from off-campus

JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.

In-class activity: Google Form for MKTG 384