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MKTG 384 - Integrative Marketing Communications (Collins)

This guide will help MKTG 384 students conduct research for their IMC campaigns.

Industry trends: JMU subscriptions

Industry associations or nonprofits

These groups might publish research about the state of the industry or toolkits to help your client succeed with marketing or recruiting. 
Some industry associations only make research available to dues-paying members. Ask your client if they are a member. 

Summer camps

Custom apparel

Youth sports

Connecting to JMU Libraries from off-campus

JMU students, faculty, and staff can use electronic resources from off-campus via one of these two methods.

Most of our resources will ask you to log in as a JMU user through the browser (OpenAthens).

But a few resources are restricted to JMU's WifF network and require Pulse Secure. When they do, databases will have a little black square with a green S next to the name.

In-class activity: Google Form for MKTG 384