Business Librarian
Student Consultation Hours
Fall 2025 Semester (updated)
- 3-5 p.m. on Mondays
- 10 a.m.-noon on Tuesdays
- 10 a.m.-noon on most Fridays
Your choice: Meet in person in Hartman 1060 or online via Zoom
Note: These are my usual office hours. Some weeks, I might adjust these hours to visit classes or attend trainings.
If none of these times fit your schedule, send me an email with at least two dates/timeframes you are available and I'll make one of them work.
How to Use This Guide
This guide suggests resources that will be useful in researching a an integrated marketing campaign for students in MKTG 384 courses with Prof. Collins.
We recommend all teams begin by reviewing the Industries page. Then use the menu to explore the guide's other pages to find relevant library databases about Consumer Trends or Media Planning/Budgeting.
Each page will recommend library databases that can be used to inform your decision making throughout this project. Tutorials are linked on each page to show you how to search effectively in that database.
Feeling overwhelmed by the research process? That's normal! Schedule a consultation with Prof. Price to make the research process a little easier.
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Connecting from off-campus
JMU students, faculty & staff can use electronic resources when working off-campus via one of these methods.
Responsible Use of Business Databases
As students, you are not permitted to use JMU resources to benefit your current employer or for freelance work. Doing so could result in JMU Libraries losing access to these resources for future students.
Uploading Reports or Data to AI Tools:
Most of our business databases, including Mintel Academic and IBISWorld, prohibit the uploading of PDFs of their reports or copied-and-pasted content into any AI tool like Perplexity, ChatGPT, Copilot, etc.
Review Responsible Use of Business Databases to learn how to responsibly use library resources in compliance with our license agreements.