MKTG 384 - Integrative Marketing Communications

This guide suggests resources that will be useful in researching a new product for students in MKTG 384 courses with Prof. Collins.

We recommend all teams begin by reviewing the Industries page. Then use the menu to explore the guide's other pages to find relevant library databases about Consumer Trends or Media Planning/Budgeting.

Each page will recommend library databases that can be used to inform your decision making throughout this project. Tutorials are linked on each page to show you how to search effectively in that database. 

Feeling overwhelmed by the research process? That's normal! Schedule a consultation with Prof. Price to make the research process a little easier.

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JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.