Business Librarian
Award winners
These resources connect you to award-winning campaigns for inspiration.
- Webby AwardsBrowse the best of web-based advertising 1997-present under Advertising & Media.
- CLIO AwardsWell-know advertising accolades.
Encyclopedia of Major Marketing Strategies by Publication Date: 2019Covers 500+ major marketing & advertising campaigns from recent past. Explores target market, competition, marketing strategy, & outcome of each.
Logo design resources
These resources from the JMU Libraries will help you design a logo for your agency.
Lean Branding: Chapter 4 - Brand Symbols (including Logo Design) by Call Number: E-bookISBN: 9781449373023This chapter will walk you through the creation of some of your brand’s visual symbols: a logo, color palette, typography scheme, imagery, stationery, and collateral.
Professional writing resources
These resources from JMU Libraries can help you write a concise and effective report.
Or make an appointment for a consultation with the University Writing Center, located in the Student Success Center!
