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Research Guides
Course Guides
MKTG 384 - Integrative Marketing Communications
Responsible Use of Business Databases
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MKTG 384 - Integrative Marketing Communications
This guide will help MKTG 384 students conduct research for their IMC campaigns.
Using this Guide
Industry Background
Consumer Trends
Media Planning/Budgeting
Creative Strategy
Free Media for Creative Use
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Cite Your Sources in APA
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