MKTG 380 - Principles of Marketing

This guide suggests resources that will be useful in developing a marketing plan for students in MKTG 380 courses.

 Are you taking MKTG 380 with either Prof. Kozak or Dr. Naletelich? Click on their name to open the guide that has advice specific to their section's project!

We recommend all teams begin by reviewing the Understanding Your Industry page. Then use the menu to explore the guide's other pages to find relevant library databases and other credible sites that can inform your research strategy for different aspects of the marketing plan.

Feeling overwhelmed? Book a consultation with one of our Peer Research Advisers. They're senior business majors who can help your team take advantage of JMU Libraries' business information for your assignments, making your plan that much better!

JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.

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