An industry is a group of businesses that are related in terms of their main activity, for example manufacturing cars or selling groceries (Source: OpenLearn, The Open University).
We can use industry reports to learn about:
JMU Libraries subscribes to these tools to help us learn about our larger industry.
These groups might publish research about the state of the industry or toolkits to help your client succeed with marketing or recruiting.
Some industry associations only make research available to dues-paying members. If you are working with a local client, ask if they are a member.