Business Librarian
Researching consumer behavior with JMU Libraries
These are the JMU subscription tools that provide market research and forecasting.
- Mintel Academic This link opens in a new windowContent types: Market data and forecasting for consumer industries in the U.S. and U.K.
Dates covered: Current - Statista This link opens in a new windowContent type(s): Data aggregation and research platform covering North American, European, and Asian markets.
Dates covered: Varies - Consumer Brand Analytics This link opens in a new windowContent type(s): Market size, demographics, social media and sports fan involvement for 200+ consumer brands in 19 product categories.
Dates covered: Current - Claritas 360 This link opens in a new windowContent type(s): Demographic, geographic, psychographic, and behavioral data that can be search for a specific location.
Dates covered: Most recent year only
Need help using these databases?
Free data on Demographics & Lifestyles
These are some of the key demographic tools that you can use to learn about your target populations.
- DataUSAThe most comprehensive website and visualization engine of public U.S. Government data.
- Census ReporterAn independent, open-source project to make data from the American Community Survey (ACS) easier to use. Unaffiliated with the U.S. Census Bureau.
- Nielsen Segment DetailsWhat's the difference between a country squire and an urban elder? This site explains Nielsen's segments.
- Consumer Expenditure Survey (BLS.GOV)High-level data on current buying habits of Americans, by demographics & type of purchase/service.
- American Time Use Survey (BLS.GOV)Recent data on how American spend their time, tracking activities such as paid work, childcare, and socializing.
- Pew Research CenterAnnually reports on social media use among different age groups. Look under topics for social media.