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MKTG 380 - Principles of Marketing

This guide will help non-business majors take advantage of JMU Libraries' specialized marketing information.

Researching consumer behavior with JMU Libraries

These are the JMU subscription tools that provide market research and forecasting. 

Need help using these databases?

Free data on Demographics & Lifestyles

These are some of the key demographic tools that you can use to learn about your target populations.