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MKTG 380 - Principles of Marketing

This guide will help non-business majors take advantage of JMU Libraries' specialized marketing information.

Advertising data and media audiences

These JMU Libraries resources can help you find examples of campaigns, consider how you allocate your media spend, or best practices for using different channels or touchpoints.

Media Mix & Reach

Social Media Strategy

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.

Cross-Cultural Social Media Marketing

This book is a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

Virginia media outlets

These resources help you identify media outlets in Virginia. Other states will have similar directories available.Ask if you need help finding outlets for a different geographic area.