Business Librarian
Advertising data and media audiences
These JMU Libraries resources can help you find examples of campaigns, consider how you allocate your media spend, or best practices for using different channels or touchpoints.
- Clickz CPM CalculatorThis free tool can help you estimate the total cost of a campaign.
- Insider Intelligence This link opens in a new windowProvides market data, trends, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.
- AdAge This link opens in a new windowOnline access to the trade magazine AdAge and its DataCenter. Includes profiles of top advertisers, media, and agencies as well as job data, advertising spending, award winners, and agency family trees.
- The Drum This link opens in a new windowProvides the latest news, events, trends, and challenges in marketing and media industries. Off-campus users must connect through Ivanti Secure (VPN) to access content.
Media Mix & Reach
Social Media Strategy
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
Cross-Cultural Social Media Marketing
This book is a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
Virginia media outlets
These resources help you identify media outlets in Virginia. Other states will have similar directories available.Ask if you need help finding outlets for a different geographic area.
- Virginia Association of Broadcasters (stations)VAB member AM/FM and TV stations with the counties and cities they serve.