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MKTG 380 - Principles of Marketing

This guide will help non-business majors take advantage of JMU Libraries' specialized marketing information.

Investigating a large public company? Try these tools

The amount of information you can find about a company will depend on its ownership status. This video  explains the difference between publicly traded and privately held companies. 

Public companies -- like Coca-Cola or Microsoft -- issue shares of stock that represent an ownership interest and are traded openly on one or more stock exchange like NYSE. These companies must disclose financial information to the government annually, making it easy to find information about them. 

Suggested resources for investigating public companies:

Need help using one of these databases?

Partnering with a local business or organization? Try these tools

A private company is not traded on any stock exchange. They don't have to file documents with the U.S. Securities and Exchange Commission. Finding information on private companies can be quite challenging, and often we must resort to using Industry Financial Benchmarks to approximate.

Suggested resources for investigating private companies:

Need help using one of these databases?

Working with a not-for-profit organization? Use these resources