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COB 300 - Integrative Business

This guide helps students research their business plan proposals. Be advised this is NOT a comprehensive checklist for all topics that should be researched.

Find financial information for a company

Your ability to find information about competitor will depend largely on whether the company is publicly traded or privately held.


Recommended resources

Find industry financial benchmarks & ratios

Struck out finding financial information using Data Axle or PrivCo? Use industry financial benchmarks as a proxy or surrogate firm.

Librarian note: Most COB 300 groups ultimately use this option. 


Recommended resources

Options for raising capital

You have different options for raising the startup capital you'd need to launch your business.

Recommended resources (debt vs. equity financing)

Recommended resources (loans)

Recommended resources (venture capital & angel investors)