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COB 300 - Integrative Business
This guide helps students research their business plan proposals. Be advised this is NOT a comprehensive checklist for all topics that should be researched.
Source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed, and international unlisted companies. Note: Users will need to register for an academic account using their JMU email address
Use industry financial benchmarks
Struck out finding financial information using Data Axle or PrivCo? Use industry financial benchmarks as a proxy or surrogate firm.
Librarian note: Most COB 300 groups ultimately use this option.