Marketing - COB 300 - Integrative Business - Research Guides at James Madison University

Best Databases for Marketing Research

These databases provide detailed reports or demographic summaries about who uses or buys a product.

Mintel Academic This link opens in a new window
Content types: Market research reports, data and forecasting for consumer industries in the U.S.
Dates covered: Current
Statista This link opens in a new window
Content type(s): Statistics, charts, and dossiers covering brand shares in global markets and societal topics.
Dates covered: Varies
Insider Intelligence This link opens in a new window
Content type(s): Market data, statistics, and analyst reports on internet uses and e-business.
Best for teams selling a product directly to consumers from their own website or via a subscription model.
Dates covered: Current

American Time Use Survey (BLS.GOV)
Content type(s): Annual survey about time spent on activities like paid work, childcare, socializing, etc.
Dates covered: 2023 is the most recent year available

Selling your product beyond the United States? Ask a Peer Research Adviser for advice on finding market research for other countries.

Best Resources for Projecting a User Population

These tools can help you predict how your customer base could grow.

BizMiner This link opens in a new window
Content type(s): Industry financial benchmarks on 16,000+ lines of business in national and local markets.
Dates covered: Most recent 5 years
Claritas 360 This link opens in a new window
Content type(s): Pop Facts reports predict what a population will look like in 5 years.
Dates covered: Includes data from the 2020 Census

Census Reporter
Content type(s): Site aims to make demographic/geographic data from the U.S. Census Bureau easier to use.
Dates covered: Uses data from the 2022 American Community Survey.

Forecast reports from U.S. government agencies

Best Resources to Price Your Product

Few library databases are going to have pricing data for consumer products. You'll need to gather data from shopping sites like Amazon or other retailers to determine how much other companies are charging.

One database that does have pricing information is ProcurementIQ. It focuses on helping businesses who are sourcing materials, equipment or components from suppliers.

ProcurementIQ This link opens in a new window
Content type(s): Analyst reports that assist with buying decisions in supply chains and sourcing.
Dates covered: Current