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COB 300 - Integrative Business

This guide helps students research their business plan proposals. Be advised this is NOT a comprehensive checklist for all topics that should be researched.

Connecting from off-campus

JMU students, faculty, and staff can use electronic resources from off-campus via one of these two methods.

Most of our resources will ask you to log in as a JMU user through the browser (OpenAthens).

But a few are restricted to JMU's WifF network and require using the Pulse Secure VPN. Databases that do will have an icon with a green S in a black square.

Recommended resources for business plan research

Subscription-based resources that JMU provides. You will need to authenticate with Duo as a JMU user to access

Other pages on this guide refer to these resources as well as to free online sources that will help you complete your business plan.