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COB 300 - Integrative Business
This guide helps students research their business plan proposals. Be advised this is NOT a comprehensive checklist for all topics that should be researched.
Indexing and full text for periodicals and news sources covering all aspects of business, including business, country economic reports, company profiles, market research reports, industry reports, and SWOT analyses.
Insight and analysis on goods and services, specifically designed to help purchasing, supply chain management, and strategic sourcing professionals to identify price drivers and market characteristics that impact buying decisions.
Advertising best practices, evidence, and insights from the world's leading brands; also contains leading journals Admap, MarketLeader, the Journal of Advertising Research, and the International Journal of Market Research.
Other pages on this guide refer to these resources as well as to free online sources that will help you complete your business plan.