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COB 300 - Integrative Business

This guide helps students find evidence to support their business plan drafts. Be advised this is NOT a checklist for all topics that should be researched.

How to Use This Guide

Student demonstrating how to use a database to another student

This guide suggests resources that will be useful in developing your team's business plan.

Whether you are evaluating potential business ideas, gathering information for exhibits, or organizing and citing your sources, this guide can help.

We recommend all teams begin by reviewing the Starting Your Research page. Then use the menu to explore the guide's other pages to find relevant library databases and other credible sites that can inform your research strategy in each COB 300 discipline. 

Feeling overwhelmed? Book a consultation with one of our Peer Research Advisers. They've successfully completed COB 300 themselves and can help your team take advantage of JMU Libraries' business information, making your plan that much better!

Connecting to JMU Libraries Databases from Off-campus

JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.