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College of Business (CoB) Undergraduate Support

This guide is a central repository of business research resources for undergraduate students majoring in CoB disciplines.

Meet with an Expert

Did you know that JMU Libraries has a liaison librarian for each major? Students can contact their librarian for help with research projects or taking advantage of supplemental course materials like the Libraries' subscriptions to the Wall Street Journal or Sports Business Journal.

Your Liaison Librarian Can Help With:

  • identifying whether a library database can answer your research question
  • tackling honors capstones, theses or research assistant projects
  • conducting a literature review to get grounded in a topic
  • using research management tools like Zotero

Liaison Librarians Who Work with CoB Undergrads

Valerie Linsinbigler
  • Accounting
  • Computer Information Systems & Business Analytics
  • Economics
  • Finance & Quantitative Finance
Elizabeth Price
  • International Business
  • Marketing
  • Management
David Vess
  • Hospitality, Sport, & Recreation Management

Schedule a Consultation to Meet with a Librarian

You can connect with a librarian in multiple ways. For quick questions consider sending an email to get the conversation started. You can find contact information for JMU's liaison librarians here. For in-depth one-on-one research support you can also book a consultation using the button below.

Not sure who to contact? Start with the librarian for your major and we will help you find the right place.

Prefer to Meet with a Peer?

Our Peer Research Advisers are fellow CoB students who can help you take advantage of the Libraries' resources in your coursework or co-curricular projects -- like business pitches!

Consult a Peer Research Adviser for Help With:

  • finding articles on business topics
  • navigating credible resources for business plan research
  • evaluating the quality of the sources you find online
  • citing sources in APA

For Course-Specific Help

Connecting to JMU Libraries Resources From Off-campus

JMU students, faculty & staff can use electronic resources when working off-campus via one of these methods.


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