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College of Business (CoB) Undergraduate Support

This guide is a central repository of business research resources for undergraduate students majoring in CoB disciplines.

Meet with an Expert

Did you know that JMU Libraries has a liaison librarian for each major? Students can contact their librarian for help with research projects or taking advantage of supplemental course materials like the Libraries' subscriptions to the Wall Street Journal or Sports Business Journal

Your Liaison Librarian Can Help With:

  • identifying whether a library database can answer your research question
  • tackling honors capstones, theses or research assistant projects
  • conducting a literature review to get grounded in a topic
  • using research management tools like Zotero

Liaison Librarians Who Work with CoB Undergrads

Headshot of Valerie Linsinbigler Headshot of Elizabeth Price Headshot of David Vess
Valerie Linsinbigler
Elizabeth Price
David Vess

Prefer to Meet with a Peer?

Not sure where to start? Our Peer Research Advisers are fellow CoB students who can help you take advantage of the Libraries' resources in your coursework or co-curricular projects -- like business pitches!

Consult a Peer Research Adviser for Help With:

  • finding articles on business topics
  • navigating credible resources for business plan research
  • evaluating the quality of the sources you find online
  • citing sources in APA
Meet our CoB Peer Research Advisers

For Course-Specific Help

Connecting to JMU Libraries Resources From Off-campus

JMU students, faculty & staff can use electronic resources from off-campus via one of these methods.


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